GA4 setup, Looker Studio dashboards, multi-touch attribution, and weekly AI-generated performance reports — all connected to actual revenue, not vanity metrics.
Full event taxonomy, conversion action configuration, channel grouping, consent mode, and attribution settings. Whether you're starting fresh or fixing a broken setup — done properly from the start.
Cross-channel live dashboards pulling from Google Ads, Meta Ads, GA4, Search Console, and email platforms. Client-facing or internal — designed for clarity, not data overload.
Data-driven attribution in GA4, supplemented by Northbeam or Triple Whale integration where budget scale justifies it. Cross-channel credit modelling for paid, organic, email, and direct.
Google Tag Manager setup, all conversion actions configured and verified. Micro and macro conversions tracked. E-commerce enhanced measurement or manual event configuration — whichever your site needs.
Tractive.AI Report Generator compiles your weekly performance narrative automatically: channel-by-channel wins and issues, budget pacing, anomalies flagged, and next-week priorities. No manual assembly.
Tractive.AI Anomaly Scanner monitors your key metrics against baselines — CPL, ROAS, CTR, spend pacing, and conversion rate. Alerts triggered when thresholds are breached. Issues surface in hours.
We review your GA4 property, GTM setup, active conversion actions, and existing dashboards. Tractive.AI Insights Engine surfaces where data is missing, duplicated, or misconfigured.
Tractive.AI — Insights EngineEvent taxonomy defined for your business model. GTM container structured cleanly. Conversion actions mapped to revenue outcomes — not just button clicks.
Measurement PlanningTags deployed and verified across all key pages and user flows. Cross-device tracking configured. Consent mode implemented where required by GDPR or privacy regulations.
Technical ImplementationLooker Studio dashboards built per stakeholder need — executive overview, channel-level detail, and campaign-specific views. Live data connectors configured and tested.
Looker StudioTractive.AI generates weekly narrative reports. Anomaly Scanner runs continuously. Monthly attribution review identifies which channels deserve more budget and which are over-credited.
Tractive.AI — Report Generator + Anomaly ScannerGA4 is the data foundation everything else sits on. If conversion events are misconfigured, double-counting or missing, every decision you make from that data is wrong — including how you evaluate your paid campaigns. We have seen accounts where Google Ads showed strong ROAS based on GA4 data, but revenue in the CRM told a completely different story. Getting GA4 right from the start saves months of bad decisions and misdirected budget.
Attribution is how you assign credit for a conversion across the marketing channels that touched the customer journey. Last-click attribution gives 100% of credit to the final channel before conversion — usually Google Search or direct. This systematically undervalues channels that created awareness and consideration, leading businesses to defund the channels that actually build pipeline. Data-driven attribution models distribute credit more accurately across the full journey.
Looker Studio is Google's data visualisation tool that connects directly to GA4, Google Ads, Search Console and Meta Ads via live API — displaying all your data in customisable dashboards that refresh automatically. The advantage over platform-native reporting is the cross-channel view: Google Ads CPL alongside Meta Ads CPL alongside organic conversion rate in one place, without manual data pulls or monthly spreadsheet exports.
The process has three parts: ensuring GA4 has purchase or lead events firing correctly at the point of conversion, configuring revenue values on those events, and connecting GA4 to your ad platforms so conversion data flows back to influence bidding. Done correctly, you can see exactly how much revenue each campaign, ad group and keyword generates — not just how many clicks it drove.
We'll audit your tracking setup and tell you what's broken, what's missing, and what it's costing you in bad decisions.