Meta, LinkedIn and TikTok ads managed for conversion — not vanity metrics. AI-driven audience strategy, creative testing, and attribution built into Tractive.AI.
Instant forms with CRM integration. Higher-friction qualifying questions where quality matters more than volume. Full cold-to-warm-to-hot funnel architecture across campaigns.
Pixel and Conversions API-based campaigns with Advantage+ Shopping, catalogue retargeting, and DPA. Structured from cold prospecting through to purchase.
Lead Gen Forms, single image and carousel ads, and document ads for B2B pipeline generation. Account-based targeting by company, job title, and seniority.
Cold prospecting audiences, 1–3% lookalikes from your converter list, interest + behaviour stacks, and structured retargeting windows (3-day, 7-day, 30-day, 90-day).
Tractive.AI Creative Lab generates copy variants and creative concepts. Systematic headline, CTA, and visual testing across every active ad set. Winners promoted, losers paused.
Conversions API setup, GA4 integration, cross-channel attribution model. Weekly report connecting social spend to pipeline and revenue — not just leads.
We audit existing campaigns (or analyse your market if starting fresh). Tractive.AI Signal Brief generates a channel-specific strategy with audience priority, creative direction, and budget split recommendations.
Tractive.AI — Signal Brief ModuleCold prospecting audiences, lookalike audiences from your CRM/pixel data, and multi-stage retargeting windows designed. CBO campaign structure with test-and-scale framework built in from the start.
Audience StrategyAd copy variants, creative concepts, and video/static format recommendations produced with Tractive.AI Creative Lab. Conversions API configured, pixel events verified before launch.
Tractive.AI — Creative LabAfter launch, Tractive.AI monitors creative fatigue, audience saturation, CPL trends, and spend pacing daily. Budget follows performance. Anomalies flagged same-day.
Tractive.AI — Bid Optimizer + Anomaly ScannerAuto-generated weekly performance report. Monthly review of creative refresh needs, audience expansion opportunities, and budget scaling strategy as campaigns mature.
Tractive.AI — Report GeneratorMeta's own algorithm is AI-driven, but it needs direction — the right audience signals, enough creative variety to prevent fatigue, and bid strategies calibrated to the quality of lead you want, not just volume. Our AI layer (Tractive.AI) monitors daily performance: creative fatigue, audience saturation, CPL trends and spend pacing. When something drifts, we catch it the same day rather than at the next weekly check-in.
Campaign Budget Optimisation lets Meta's algorithm distribute budget across ad sets dynamically, putting spend where it performs best in real time. It works well in mature campaigns with proven audiences that have passed the learning phase. For new campaigns or untested audiences, ad set-level budgets give more control to ensure each audience gets enough spend to learn from. We use both depending on where a campaign sits in its lifecycle.
Lead quality comes from three places: the form (qualifying questions filter intent — fewer but better leads), the audience (lookalike audiences from your best existing customers out-qualify broad interest targeting), and the bid strategy (optimising toward downstream events like qualified leads or sales rather than just form submits). We work backward from your sales data to calibrate each of these correctly.
Meta's algorithm needs a learning phase — typically 7–14 days and around 50 conversion events per ad set before it optimises effectively. Budget permitting, most campaigns reach meaningful performance by week 3–4. Creative fatigue sets in faster than most agencies account for, which is why refreshing ad creative every 3–4 weeks is built into our standard management process.
We'll review your audience structure, creative strategy, attribution setup, and budget allocation — and tell you what's holding your social ads back.