Automation flows, lifecycle campaigns, broadcast newsletters and CRM integration — managed as a revenue channel, not a broadcast tool.
Welcome series, lead nurture sequences, re-engagement campaigns, win-back flows, post-purchase upsell, and referral triggers — built in Klaviyo, HubSpot, Mailchimp, or your existing ESP.
Newsletters, product launches, seasonal promotions, and event announcements — written, designed (template), tested, and scheduled. A/B testing on every significant send.
Multi-touch nurture journeys that move leads from awareness to consideration to decision. Behaviour-triggered branching where your ESP supports it. Content mapped to funnel stage.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, and Brevo. CRM integration, list import, suppression setup, and domain authentication (SPF, DKIM, DMARC) included.
Subject lines, preview text, send times, CTAs, and email structure — systematically tested per campaign type. Winners documented and applied as rolling best practices.
Inbox placement monitoring, bounce management, spam complaint tracking, and re-engagement campaigns before subscribers churn. Deliverability maintained as the list scales.
We audit your existing ESP setup, list health, active automations, and recent campaign performance. Tractive.AI surfaces which flows are missing and where the biggest revenue opportunity sits.
Tractive.AI — Insights EngineLifecycle map designed for your customer journey. Priority flows identified and sequenced. Segmentation logic defined before any build begins.
Email StrategyTractive.AI Creative Lab generates email copy variants. Flows built in your ESP with proper trigger logic. Test sends verified across major email clients before activation.
Tractive.AI — Creative LabFlows activated, broadcast calendar set. Open rates, click rates, unsubscribes, and conversions monitored per campaign. Deliverability checked weekly via inbox placement tests.
Ongoing ManagementMonthly review of flow performance, subject line winners, and list growth rate. Underperforming flows iterated. New automation triggers added as your customer base grows.
Tractive.AI — Report GeneratorThe three highest-impact automations are: the welcome and onboarding sequence (sets expectations and drives the first conversion), the abandoned cart or abandoned inquiry flow (recovers high-intent prospects who did not complete), and the re-engagement sequence (reactivates dormant contacts before they churn). Most brands have only the welcome email live — leaving significant revenue in flows that simply do not exist yet.
Flows are triggered automations — they send based on user behaviour like signing up, browsing a product or going quiet for 60 days. They run continuously without manual intervention and typically generate more revenue per send. Broadcast campaigns are manually sent to a list segment — newsletters, promotions, product launches. A healthy email programme needs both: flows for always-on revenue, broadcasts for timely communication.
Open rates improve through three levers: list hygiene (removing unengaged contacts that drag down deliverability and sender reputation), subject line testing (structured A/B testing of length, personalisation and curiosity-gap approaches), and send-time optimisation (sending each contact at the time they are most likely to open, based on their historical behaviour). Industry benchmarks are largely meaningless — what matters is your own engagement trend over time.
It depends on your business model and tech stack. Klaviyo is the strongest for e-commerce — its native Shopify and WooCommerce integration and revenue attribution are best in class. HubSpot is best when CRM is the core of your business and you want email, sales and customer data in one place. Mailchimp works well for straightforward broadcast-focused programmes without complex automation needs. We work with all three and recommend based on what your workflow actually requires.
Let's find out how much yours is leaving behind. We'll audit your current setup and map the automation flows you're missing.